IFFK 2013 - IFFK and Malayalam Cinema !
IFFK2013 - IFFK and Malayalam Cinema ! The generational shift is well and truly becoming a reality in Malayalam film industry. Winds of change which started to blow at the beginning of this millenium has now become a storm. The cinematic sensibilities of Malayali viewers which were satiated to a large extent during the 70s and 80s started to undergo a change as 90s saw low brow entertainment starting to make an impression. A lot of films during the late 90 s and early 2000 s set the cash registers ringing big time, but it created a shallow and superficial sensibility. Stars were always part and parcel of every era and their domination or the lack of it is not the question. But whether content and making subsumed the performers. Casting which is a paramount part of the making of any Hollywood movie underscores the fact that it is about zeroing in on the right actors for the right role. The star driven system which is the bane of Indian film industry in general