IFFK 2013 - IFFK and Malayalam Cinema !

  IFFK2013  - IFFK and Malayalam Cinema !

The generational shift is well and truly becoming a reality in Malayalam film industry. Winds of change which started to blow at the beginning of this millenium has now become a storm. The cinematic

sensibilities of Malayali viewers which were satiated to a large extent during the 70s and 80s started to undergo a change as 90s saw low brow entertainment starting to make an impression. A lot of

films during the late 90 s and early 2000 s set the cash registers ringing big time, but it created a shallow and superficial sensibility.

 Stars were always part and parcel of every era and their domination or the lack of it is not the question. But whether content and making subsumed the performers. Casting which is a paramount part

of the making of any Hollywood movie underscores the fact that it is about zeroing in on the right actors for the right role. The star driven system which is the bane of Indian film industry in general has

stunted the growth of film as an art form. The exposure to foreign films from across the globe has made the current crop of film makers conscious about the fact that there is no limit for experimentation

and imaginative free wheeling 

 The 18th IFFK,Kerala's prestigious film festival is happening at an opportune moment. The ever burgeoning crop of genuine film buffs would get a great opportunity to expose themselves to the new wave of

film making and enable them to analyse the state of Malayalam film in general. The popularity of the film festival can always be measured from the public participation in it. With a whole host of renowned

film makers expected to reach the capital, it will be an exciting week when films will reign. A kaleidoscope of diverse perspectives of life will be  hallmark of IFFK.

 The fact that there is a deluge of young talent in Malayalam film with the kind of variety films with inventive themes dominating our screens will give this year's IFFK added importance. Time is nearing to get soaked in the experience. It remains to be seen how vibrant will be the participation this year. An exhaustive analysis of

the movies will follow in these spaces.